EXPERIENCE

DIRECTOR OF MARKETING | ECOTRAK FACILITY MANAGEMENT SOFTWARE | Irvine, CA, August 2020 – Present

• Successfully completed rebrand and new website in 2025 with record breaking pipeline growth.

• First marketer to develop the brand, team and marketing strategy from the ground up.

• Member of the executive leadership team that raised a $30M Series B.

• Drove pipeline growth through cost effective channels, increasing annual recurring revenue by 300%

  accounting for 75% of total sales.

• Oversees marketing strategy, budget, social channels, digital marketing, public relations, brand

  management, content strategy, product marketing and trade show & events.

• Built marketing automation and Ai workflows increasing team productivity by over 200%.

ASSOCIATE MARKETING MANAGER | LAZY DOG RESTAURANT & BAR | Costa Mesa, CA December 2017 – July 2020

• Managed all corporate marketing initiatives with a budget of $2M, including brand management, menu

  strategy, product launch, advertising, marketing collateral, public relations, events and digital media

  channels.

• Led marketing and pr efforts for new restaurant openings nationwide.

• Directed online ordering website and delivery (DoorDash, Uber Eats, Grubhub) accounting for 20% of

  overall sales.

• Hosted in-restaurant events generating over $1M in additional annual sales.

• Oversaw in-restaurant, retail channel and online gift card sales of over $2M annually.

• Pioneered LD Beer Club accounting for 20,000 new members and $1M annually.

DIGITAL MARKETING SPECIALIST | LAZY DOG RESTAURANT & BAR | Costa Mesa, CA April 2015 – December 2017

• Led company rebrand and designed print and digital marketing assets aligned to key brand goals.

• Implemented social media and influencer programs, growing Instagram audience by 75% YoY.

• Managed and grew crm/email database by 82% YoY.

DIGITAL MEDIA SPECIALIST | Xperience Restaurant Group| Cypress, CA July 2013 – April 2015

• Led digital media strategy for 8 restaurant brands, 133 restaurants nationwide.

• Planned digital media with annual budget of $2.5M.

• Completed company website redesign for 2 brands.

• Successfully executed a loyalty mobile application across restaurants to over 60k users.

• Managed crm/email database (over 1 million users).

• Oversaw social media, content management and response.

MARKETING MANAGER | Kantata (formerly Mavenlink)| Irvine, CA June 2012 – July 2013

• Designed marketing materials, promotions trade shows and events.

• Created A/B testing and landing pages for measurement.

• Analyzed traffic and reporting through Google Analytics.

• Editor-in-chef of the blog with over 18k monthly visitors.

MARKETING ADMINISTRATOR | Toyota Material Handling, U.S.A., Inc. | Irvine, CA June 2008 – March 2012

• Supported and educated 220 Toyota Forklift dealerships in the United States and Canada.

• Tracking, implementation and evaluation of advertising, digital media, website, lead generation, trade

  shows, and direct mail campaigns.

• Launched website redesign of Toyotaforklift.com and Toyotaforklift.ca in English & French. Increased

  traffic by 25% since launch.

• Impacted 19% of total retail units sold in 2011 through Marketing efforts.

• Launched the company’s first mobile App, a fuel efficiency calculator.

• Implemented Search Engine Optimization for corporate websites (ranking #1 on Google for top

• keywords.

• Automated leads online in conjunction with customer relationship management software.

PREVIOUS EXPERIENCE

OMNICROM MEDIA GROUP | Account Coordinator | Phoenix, AZ July 2007 – June 2008

LG ELECTRONICS | Marketing Assistant | Phoenix, AZ September 2006 – June 2007